Land Rover Launches Heritage Division at Techno Classica
Today at Techno Classica, the annual classic car trade show in Essen, Germany, Land Rover announced the launch of its new Heritage division under the purview of Special Vehicle Operations.
Like similar programs from other manufacturers, Land Rover’s Heritage program will reproduce original factory parts for the restoration of classic Land Rover vehicles. A first-generation Range Rover was shown in conjunction with the announcement, demonstrating the types of vehicles and parts Heritage will attend to.
Body and trim pieces, as well as “extended service items” will be offered for Range Rover Classic and Series I, II and III models. Heritage will also source recycled parts for Range Rover P38 as well as Discovery I and II models. Naturally, Defender parts will continue to be produced for another 15 years as part of the usual service and warranty obligations, as that vehicle remains in production.
In addition to replacement parts, Land Rover Heritage will also be engaged with owners through a unique driving experience opportunity for customers, allowing them the chance to drive restored Land Rovers off-road at a special facility in Warwickshire, England.
The Heritage program kicked off officially at Techno Classica, but will continue to roll out throughout the remainder of 2015. No word yet on how Land Rover North America will promote this unique element of the business.