It was less than a year ago that Land Rover announced a new Heritage division at the Techno Classica show in Germany, with an eye on supplying replacement parts for vintage Land Rover and Range Rover vehicles, as well as the development of special experiences based around them.
Then earlier this year, as the last Defender came off the line in Solihull, the company surprised enthusiasts by announcing that Heritage would resurrect 25 examples of the Series I on the same assembly line and offer them for sale to lucky (and well-heeled) enthusiasts.
Heritage was recently rechristened Land Rover Classic, and the first of its “Reborn” models was shown at Techno Classica yesterday. A 1948 Series I 80″ model, this first example was restored to its original spec with fresh Bronze Green paint a fully reworked 1.6-liter four-cylinder engine.
The Land Rover Classic team has scoured the world for suitable Series I donor vehicles and will restore just 24 more such models using original tools and parts, in one of the five original colors. Buyers will be asked to lay out between £60,000 and £80,000 ($85,000-$113,000) for the privilege of owning a new, factory original first-gem Land Rover.
A decent all-in aftermarket restoration, however, will set you back almost as much, and with prices for Defenders and most Series trucks now escalating, this option is a sure bet for the right kind of buyer.
“The launch of the Reborn initiative represents a fantastic opportunity for customers to own a valuable and collectable automotive icon,” said Tim Hannig, Director of Jaguar Land Rover Classic. “Reborn showcases Land Rover Classic’s expertise in restoring and maintaining our loyal customers’ prized Land Rovers. It also demonstrates the business’ commitment to supporting customers with original and meticulously sourced parts for Land Rover models that have been out for production for longer than 10 years.”
Once the run of 25 Reborn vehicles is built, Land Rover Classic will open its workshops to offer similar restoration services to owners wishing for a factory rebuild.