Discovery Sport is the Fastest-Selling Land Rover to Date

Master Pull Summer 2018

Say what you will about Land Rover’s entry vehicle, the Discovery Sport, but know this: No other Land Rover has sold as quickly as this model. Since its introduction a little over three years ago (late 2014 in some markets, spring 2015 in North America), Land Rover has sold more than 350,000 examples, outpacing even the ground-breaking Range Rover Evoque. In 2017 alone, the Discovery Sport accounted for 126,078 units.

The Discovery Sport replaced the LR2/Freelander 2 model, which ran through 2014. The company chose to integrate the third generation of this compact family wagon into the Discovery family at that time, formalizing its three sub-brand structure under the larger Land Rover umbrella – Defender, Discovery and Range Rover.

While American buyers prefer Range Rovers and Range Rover Sports, the Discovery Sport is overwhelmingly popular in Europe, particularly in urban areas. Its compact dimensions and efficient four-cylinder engines (especially the diesels) make it a reasonable choice for families.