Issue1-SampleWhen it launches in November 2016, the print version of Alloy+Grit will be a beautiful, large-format quarterly magazine. Brimming with insightful content, stunning photography and evocative writing, each 100-page volume will focus on the unique interests of North American Land Rover enthusiasts. Certain to be the highlight of your coffee table and worthy of prominent placement on your bookshelf, it will be designed for years of enjoyable reading, printed using quality paper and inks, and perfect-bound to be cherished for a lifetime.

Alloy+Grit will be a modern multi-media publication, delivering a mix of content across all the channels you might expect. For some, that’s the news, stories and resources found on this website. Others no doubt will prefer to lean back and enjoy the deeper engagement and more relaxed experience of a beautifully produced print magazine.

Even in print, the pages of Alloy+Grit will come to life with interactive features like videos, audio clips, photo galleries, and more, all accessible through your smartphone or tablet, and without the unsightly addition of QR codes.

The print version of Alloy+Grit will debut on November 15, 2016. The debut issue can be pre-ordered now by visiting our online store.


  1. I am the Land Rover Master Technician at Land Rover Gulf Coast and president of the Gulf Coast Land Rover Club. Please keep me informed. I have been working for Land Rover for 15 years and have been owning them for about 12 years. I often take my Land Rover off pavement and enjoy just about anything Land Rover. You can say that I Bleed Green. I would really be interested in this publication. Thank you.

    1. Charles, thanks for the comments. I’m glad to see the idea of doing a magazine still resonates with some people. When we get there, I can assure you it will be something special.

      In reality, the whole concept of “a magazine” is changing. For us, it’s not so much about being a stack of paper with pictures and words, but an overall approach to connecting readers to the subject they love, in this case Land Rovers and their owners. I personally believe a well-produced print magazine offers a more immersive experience for certain content, and that’s why it’s one of our goals. But even that will integrate a certain amount of digitally-accessible content, such as video, audio and galleries. Of course, the website plays a role as a daily outlet and social hub.

      Spread the word and stick with us. We have big plans.


  2. Sounds like a great magazine. From what I also have read on Discoweb, the content also sounds promising. Please put me on the “list” and let me know when it is available to subscribe.
    Best, JFT

  3. I am new to land rovers and have been trying to find publications
    about rovers, with not very much luck.
    I have a 2010 RRS with the 5l engine. Have yet to be able to explore back trails with it, but am looking forward to it.
    I will be looking forward to being able to subscribe to your magizene. Many Thanks in advance!

    1. Paul, thanks so much for the comment. We feel the same way. Although we love picking up the British magazines, the content inside them isn’t very relevant to North American owners. We’re hoping to fill that gap. We’ll keep you posted as we get closer to offering the magazine for sale.

  4. I’m Waaaaaaiting! how can I get a subscription. my SIIA is over 45 yrs old, haven’t we waited long enough?

  5. I’m very excited about your new magazine and am about to submit a subscription. Best of luck in your endeavors and if you’re ever interested in some collaborative work with us over at OutdoorX4 Magazine, please let us know. Cheers!

  6. By all accounts, this will be a well-done well-received publication, very excited to see it come to print. The die-hard land rover family in the states is a small one (in jeep terms) but we’re indeed a vocal and active group – happy to see another dedicated print medium coming out. Best of luck – Sam

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