Our Land Rovers may be capable of taking us to remote places, but that doesn’t allow us unbridled use of land and waterways for the sake of recreation. Alloy+Grit believes in the responsible use and preservation of our natural resources, which is why we support the efforts of Tread Lightly!.

Tread Lightly! and its partners lead a national initiative to protect and enhance recreation access and opportunities by promoting outdoor ethics to heighten individuals’ sense of good stewardship. Tread Lightly!’s goal is to balance the needs of the people who enjoy outdoor recreation with our need to maintain healthy ecosystems and thriving populations of fish and wildlife.

For more information on the Tread Lightly! initiative, visit the official Tread Lightly! website.